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STUDIO

THE BEST CREATIVE SOLUTIONS COME FROM A BLEND OF INNOVATIVE DESIGN AND BUSINESS SAVVY.

Everything we do, from a single logo to an entire brand identity, incorporates what we call “Smart Design.”

So just what is Smart Design? It’s a collaborative approach that gives our clients not only exceptional design solutions but also an advantage over their competition.

Put another way, it’s bringing together a keen business sense with all the elements of effective design. It’s our promise to never design in a vacuum, but instead to take a holistic look at your company’s needs before ever putting pencil to paper.

It’s the belief that without a strategic vision, design is just design for design’s sake. To say it simply, our clients expect the best from us.

And with over 30 years of combined experience, we deliver. Studio Founder and Creative Director Jennifer Roycroft has won prestigious design awards, including a “Best of Show” award at the The Mohawk Show and a Neenah Paper Gold Medal, and has been published in industry publications such as 1,000 Graphic Elements.

Before launching Roycroft Design, Jennifer was at Morgan Stanley, heading up six creative groups, and was a design supervisor at Fidelity Investments. She’s a proud alumna of The Hartford Art School.

Roycroft Design is certified with the Massachusetts Diversity Office as a Woman Owned Business Enterprise (WBE) and as a Disadvantaged Business Enterprise (DBE).

WE ARE A FULL-SERVICE DESIGN STUDIO. SOME SERVICES THAT WE OFFER ARE:

  • Brand development
  • Logo & identity
  • Visual systems
  • Product launches
  • Packaging
  • Brand communications
  • Web design
  • Multichannel marketing
  • Presentations
  • Promotional solutions
  • Brochures & sales kits
  • Publications
  • Advertising
  • Annual reports

THE ROYCROFT DESIGN TEAM


 

Jennifer Roycroft Pires
President, Creative Director

Roycroft Design was founded over 14 years ago by Jennifer Roycroft Pires after a successful career as a designer in New York City, managing six in-house creative groups for Morgan Stanley. Her career spans over 25 years and includes designing, art directing and teaching. Her work has won numerous industry awards and has been published in a number of design books. Jennifer is an active mother of two young children and is a proud alumna of The Hartford Art School.

 

Yvonne Roycroft
Accounting & Office Manager

Yvonne is the backbone of Roycroft Design. With over 30 years of accounting, HR management and customer service experience, she keeps the studio running smoothly. Her real asset is her ability to make everyone around her smile.  

Kathy Choi
Graphic Designer

Kathy has been a designer with Roycroft Design more than four years. She is a creative and detail-oriented professional who holds a BFA from the prestigious Maryland Institute College of Art (MICA). Clients love her flexibility in getting the job done and her delivery of creative solutions to the design challenges they throw her way.

 

 

Anna-Rose Schenerman
Junior Graphic Designer

Anna-Rose is the newest member of the Roycroft Design team. She is a recent graduate of Northeastern University’s Department of Design, and likes using her drawing skills to create custom illustrations for clients. In her spare time, she enjoys singing and exploring Boston’s many parks.

 

OUR WORK HAS WON NUMEROUS INDUSTRY AWARDS AND HAS BEEN SHOWCASED IN A NUMBER OF DESIGN PUBLICATIONS.

In addition to the list below, Jennifer Roycroft Pires was selected by Graphic Design USA as a “Designer to Watch.”

AWARDS

  • APEX Award
  • AIGA BoNE (Best of New England)
  • Communicator Award
  • Gold Quill Award
  • Graphic Design USA 2016 Design Annual
  • Graphic Design USA 2015 Design Annual
  • Hermes Creative Award
  • How Magazine’s 2004 International Design Annual
  • MarCom Creative Award
  • The Mohawk Show—Best of Show
  • Neenah Paper Gold Medal
  • Neenah Paper Silver Medal
  • Signature Award

PUBLICATIONS

  • 1,000 Graphic Elements by Wilson Harvey: London
  • 1,000 More Graphic Elements by Grant Design Collaborative
  • 1,000 Greetings by Peter King and Company
  • 1,000 Retail Graphics by JGA
  • The Best of Brochure Design 8 by Willoughby Design Group
  • The Best of Brochure Design 10 by Perry Chua
  • The Best of Business Card Design 6 by Blackcoffee
  • The Best of Business Card Design 9 by {Rule29}
  • The Big Book of Self-Promotion by Suzanna M.W. Stephens
  • Design Elements: A Graphic Style Manual by Timothy Samara
  • Layout Workbook by Kristin Cullen
  • Letterhead & Logo Design 11 by Design Army
  • Touch This by Scott Witham

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